If you want your email marketing campaigns to be successful, the first step is so obvious that you may be overlooking it: your emails need to reach a real user and convince them that they are worth opening. But it’s possible that many of the addresses on your mailing list belong to accounts that no one looks at anymore. Let’s see how to fix that!
Email Marketing: Why People Don’t Open Your Emails
The problem with email accounts that nobody looks at
Have you ever changed your email account
Thanks to USA Mobile Phone Numbers Database like Gmail, Outlook or Yahoo, it’s very easy to create an email account in 5 minutes and then forget about it forever. In addition, there are life changes that make us change emails too, for example, if we start a new job or if at a certain age we no longer find it presentable to continue using chikoloko85[@]hotmail.com as our main email account.
Whatever the cause, abandoned
Email accounts are a headache for marketers . According to the Direct Marketing Association’s Consumer Email Tracking Study, 62% of users have abandoned an email address or considered doing so because they were receiving too many emails. In addition, 45% of respondents had “ghost accounts” – accounts that are still open but whose owners never log in. This problem was more common among younger users.
Abandoned and ghost accounts are a problem for marketers for several reasons:
You’re wasting resources on inactive users
Even if you use a free email marketing service , coordinating How to Build Phone Number Example strategy and designing your emails is still an investment of time and money. And if those emails are never seen by a real person, you’re wasting both.
You may end up being considered spam
If an email account goes unopened for too long, email providers may eventually close it permanently. This means that emails sent to that account will bounce, and over time the number of bounces attributed to your domain will increase. If this percentage gets too high, email providers may start to consider you spam. And then you will have a real problem reaching your users.
It exposes the weaknesses of your content
If a user is really interested in you, they B TO C Database be sure to open your emails. But if you fail to provide value to them, they may relegate you to their ghost account forever. So if your users are not opening your emails, you may need to rethink the quality of your content and the relevance of your offers.
How to re-engage your audience?
Abandoned and ghost accounts are a threat to email marketing , but luckily the problem has a solution.
