Luckily, to see the future of digital marketing investment you don’t need to buy a crystal ball. Just pay attention to the studies and projections of industry leaders.
What will be the digital investment forecasts in digital marketing for 2021?
1) Investment will shift from experimentation to bets with a secure ROI
Digital marketing budgets will continue to rise, with a compound annual growth rate of 11%. But unlike the early years of digital marketing . Investment in “try everything to see what works” will be reduced in favor of more measured and calculated bets.
The digital marketing market has come of age
With good practices and solid analytics allowing you to limit investment to those areas that work best for your brand. So it makes sense to focus your budget on the most effective tools and platforms. On the other hand, “experimental investment” is now allocated to data processing, technological improvement and user experience.
2) The digital marketing market will continue to grow
In 2021, online marketing spend will reach $120 billion in the US Uruguay Mobile Phone Numbers Database alone. By 2021, search ads, display, social media advertising, online video and email marketing will account for 46% of total ad spend. However, marketers will increasingly focus on quality over quantity.
“The millennial generation will drive
the growth of digital investment.”
3) Millennials, key to taking over the market
One of the factors that will most likely drive growth in digital BT Lists spending, according to Forrester, is the arrival of the millennial generation into adulthood.
These young people
Now between 18 and 35 years old, will increase their purchasing power and level of spending Specific Database By Industry lead they “settle down” and move into their own home, start a family or develop their professional careers. Today, millennials are the largest living generation, with a collective spending of $600 billion per year.
4) Online video will see the biggest growth in the sector
Investment in online video has increased by 114% since 2014, and will continue to grow above the industry average in the coming years.
This solution has a lot to offer both to large brands
Which can expand their reach at minimal additional cost, and to small and medium-sized businesses, which can access benefits similar to those of advertising on television for a fraction of the cost. With the popularization of live video , it is even easier for brands to connect with their audience and appear close and accessible.
