Are you unsure whether to integrate Instagram into your online marketing strategy ? Are you thinking about running sponsored ads on this social platform? Even though the world’s most popular photo network is part of many of our lives, there are sure to be things you still don’t know about it. Today we’re going to tell you 5 things about Instagram that every marketer should know.
5 things to discover about Instagram marketing
1. Instagram ads work better than Facebook ads
A few years ago, Instagram surprised us with the launch of its new sponsored images Special Database videos in Spain. The new ads include the possibility of creating videos and images in horizontal format, all with the same targeting options as Facebook: age, location, interests… However, the first studies on the results indicate that users click more on Instagram ads than on Facebook ; the average CTR is 1.5% and 0.84%, respectively. Probably one of the reasons for this difference is that Instagram has only one ad unit, with a large image and a prominent call-to-action button.
2. Youth are migrating to Instagram and Snapchat
According to a recent study published in the Wall Street Journal , teenagers between the ages of 13 and 19 are ditching Facebook and Twitter for Instagram and Snapchat . The survey asked them which social network was most important to them, and in just two quarters Snapchat managed to overtake Facebook from scratch. Meanwhile, Instagram was the most valued network for 33% of users, making it the most popular in the survey.
3. There is a Chrome extension that allows you to view your Instagram feed in every new tab
Instatab is a free Google
Chrome extension that displays the
8 most recent images from your Instagram feed when you open a new tab. In addition to viewing photos, it also allows you to play videos and even “like” them by double-clicking on an image.
4. Only one in ten pieces of content posted on Instagram is a video
Videos are booming among brands and companies, but at the moment only 10.23% of published content Specific Database By Industry lead use of this feature. A great opportunity that you can take advantage of to make your brand stand out on this network, which in just the last 8 years has managed to add 800 million registered users and 500 million active people per month, according to data from Instagram.
5. Instagram just turned 8 years old
Instagram was launched to the public on October 6, 2010, so this month marks the anniversary of the network. In Spain, the first early adopters , who started using Instagram in its first few months, have become prominent users.
This is the case of Carol Peña
And if you want to know the secrets of how to make more money with Instagram , I invite you to read this article.
