Special Database

How to Grow B2B Revenue in Uncertain Times

Understanding how to grow revenue month after month is the challenge for all b2b companies, especially in a period of uncertainty like the one we are experiencing.

Often, however, it is enough to optimize some strategies or modify some obsolete practices to achieve business objectives.

Discover our tips in today’s article!

How to grow your b2b company’s revenue every month?
In general, research suggests that only 10% of companies achieve significant month-over-month, quarter-over-quarter, and year-over-year growth. This means that 9 out of 10 companies fail to achieve their goals.

To solve this situation and increase turnover consistently, it is important to analyze the strategies implemented so far and understand what has not worked.

Find out how to grow your company’s turnover with our tips!

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Goal setting
It is important to set annual, quarterly and monthly revenue goals based on past performance, data and current expectations and possibilities.

Business performance should then be measured based on the objectives, modifying the latter accordingly, if necessary.

Communicating goals to the team
Revenue goals should be communicated throughout the company so that team members are aware of expectations and results achieved.

Weekly, monthly and quarterly planning should be done to align all activities.

how to grow your turnover

Lead Generation
Lead generation is the strategy through which a company Chinese in Europe acquires new leads. With the aim of converting them into customers and is therefore the objective of most b2b marketing strategies.

To do this, you need to create an optimal purchasing path that allows you to attract potential customers and turn them into leads. Precisely monitoring each phase of the buyer’s journey to anticipate the needs of prospects and provide them with the answers they seek, at the right time.

Corporate storytelling

The company needs a story to tell, something emotional. Compelling and engaging enough to make people want to know more, take a look at the website and take action.

If you want to find out how to use storytelling to increase your turnover, read our dedicated article !

Differentiation
The b2b company must be “exceptional”, that is, be able to convey values ​​that no other competitor can say or achieve. It is about what potential customers perceive, not what actually happens.

Buyer personas defined
It is essential to know the specific people you want to target through your b2b marketing activities .

Who are your customers? What are their demographics and psychographics? What is their purchasing journey and where do they look for information about certain products or services?

Website optimized

The b2b website is the most important resource for both marketing and sales. In most cases, users visit the company website before thinking of talking to salespeople.

The website must tell the story of the company, offer valuable content and be optimized every week to improve performance.

Find out more in our video!

Sale process
You need to establish a specific sales process that everyone in your company must follow. If prospects receive conflicting communications at various stages of the buyer’s journey, they will feel confused and may decide to stop the process.

B2B marketing and sales need to be aligned, so that the tone of messages, corporate storytelling and methods used by the two departments are consistent.

Chinese in Europe

Qualification criteria

The lead qualification process is crucial to knowing your target audience and starting the right strategies to increase the curiosity of valuable contacts; it is an operation on which it is good to invest, to recognize the nature of the lead and quickly identify potential customers.

Competent resources
For b2b marketing and sales strategies to work, it is necessary that the activities are carried out by people with the right skills. If there are no inbound and content marketing experts within the company , it is better to rely on an external agency, which has expert resources in this field that can bring long-term results.

Adequate investments
Those who decide on budget allocation must make adequate investments in marketing, sales and customer service. This means never stopping Mexico Phone Number List marketing activities and continuously working to optimize performance.

Without an endless budget or unlimited access to every type of resource, you need to constantly prioritize, evaluate, and align them with your quarterly and annual strategy.

Regular rhythms

In general, people do their jobs better when they know what to expect. Since companies are made up of people, having a regular rhythm is essential. Regular meetings, reports, processes, and systems are essential to ensuring that the company reaches its revenue goals.

Content Marketing

A content marketing strategy is essential to tell the story of the company, educate potential customers and help them learn about the products/services offered by the b2b company. Today, prospects are the real protagonists of the sales process and, to retain them, it is necessary to offer different types of valuable content, in different formats for each type of customer at each stage of their purchasing journey.

Marketing Campaigns
Marketing campaigns cannot be random, but must be strategically designed, personalized and targeted. Again, a b2b marketing software is a great support to monitor the progress of the campaigns and obtain the established results, reviewing and modifying them based on concrete data.

Data collection

Speaking of analytics and reporting , your data needs to be perfectly segmented, accurate, and complete. Plus, you need a plan to keep it that way. Bad data can quickly undermine any solid marketing strategy and cause massive losses of time and money.

Performing optimally in each of these areas is essential to keeping your lead generation system running at full capacity and, consequently, increasing revenue.

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