Sector 1: Travel
If your company works in the tourism sector , Twitter can be a great bet for online sales. These three success stories prove it.
1) Airbnb
This company has been changing the way we think about travel for years, connecting local residents with vacant rooms and travelers who want to stay in them. To promote its service, the brand launched an advertising campaign on Twitter in which it offered users $200 off their rental for a period of 6 months. This juicy offer achieved a participation rate of no less than 4%.
2) AmericanAir
To celebrate the 30th anniversary of its AAdvantage loyalty program, the airline decided to launch a Twitter contest under the slogan “Tweet to win 30K miles.” In just one week, the @AAdvantage account increased its followers by 70% and the Deal 30 page received 27,000 new user entries.
3) Iberia
The Spanish airline contacted us to increase bookings on its top routes. To do so, we How to Build Phone Number List a highly targeted and personalized Twitter Ads campaign thanks to our artificial intelligence solution , which allowed us to generate promoted tweets in real time showing the lowest price for a route.
By integrating our software with
Twitter’s API, we obtained all the campaigns, tweets and possible segmentations within a few minutes. Once this was done, we used algorithms based on artificial intelligence to make real-time decisions and optimize the campaign results, all with more than 7,000 unique ad combinations running at the same time. In the end, we managed to reduce the cost per installation by 43.17%.
Sector 4: contents
As we’ve seen in the examples above, Twitter Ads can be a great tool for generating short-term conversions. But if your Specific Database By Industry lead sales strategy is based on inbound marketing, you can also use Twitter advertising to promote your content.
Here are some of the types
Follower -building campaigns will increase your organic audience, so that more and more people will be able to see what you publish without additional expense. If you choose this option, remember that you must interact with your new followers to earn their trust.
Website clicks campaigns
With campaigns targeting video views, you can give your audiovisual content a boost. Remember that you can use the First View option to maximize views.
And finally, if you want to increase your database of leads to send them newsletters and other content, what you need is to launch a campaign based on lead generation cards.
Sector 5: online sales (one-click purchase)
Finally, we go to the opposite extreme of the previous point: online sales in one click. Yes, it is now possible to buy directly on Twitter thanks to the Social Commerce functionality.
