In order to have an optimized website, having the right information is essential. Luckily, thanks to Google Analytics , it is now possible to know everything you have ever wanted to know about your website visitors… and even some things you would never have thought to ask. But with so much information, you run the risk of not seeing the forest for the trees.
14 ways to use Google Analytics to improve your website
That’s why today I’m going to tell you 14 ways to use Analytics to improve your website according to the experts at the Forbes Agency Council.
1) Keep an eye on your bounce rate
Bounce rate is one of the most important data points for optimizing your website. If a El-Salvador Mobile Phone Numbers Database number of your visitors leave your site after visiting just one page, you know you have a problem. But the solution is totally within your reach: you just need to thoroughly review this page and improve it with more effective calls to action or more attractive content.
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2) Analyze new potential markets
One use of Google Analytics that you may not have thought about is to discover new potential markets for your products and services.
If your business operates globally or you are considering internationalization, you can Europe Cell Phone Number Example analyze the number of visitors and conversion rates in different countries to see where to focus your efforts.
3) Identify your best content
If you’re in the content marketer business, you know how hard it is to find the content that really resonates with users. So once you’ve got it right, you want to be clear about what worked so you can replicate it. And with Analytics , it’s easy: just find the pages with the most traffic, conversions, and results.
4) Use the correct attribution model
Attribution modeling is a piece of data that can be easily overlooked, but it is important to BT Lists insight into the most effective channels for converting.
By default, the attribution model in Google Analytics is “last interaction.” If you want to use it to improve your website, try changing it to “first interaction” and use that to better understand how each channel contributes to conversions.
5) Study the flow of behavior
The Behavior Flow report is a gem for better understanding the path your visitors take on your website. Instead of giving you simple numerical statistics, this report allows you to view graphs of the path your visitors take on your website. This way, you can easily see which pages they interacted with or which was the last one they visited before leaving your website.
Learn more about What is SEM or search engine marketing?
6) Examine trends
Different Google Analytics metrics are dependent on each other. Sometimes a viral infographic can increase your bounce rate, or ranking high for a competitive keyword can lower your number of pages per session. So instead of looking at one particular data point at a particular time, you need to get a global view of trends over time.
