To connect with your potential customers, the first step is… finding them! There are already 2.8 billion people around the world using social media, but most of them limit themselves to one or two networks. That’s why it’s essential to know your audience on social networks so you can focus your investment on the ones that will give you the best results . And thanks to this data, it will be a piece of cake!
Where to find your audience on the 7 most important social networks
Demographics of the 7 most important social networks How to find your audience?
1# Facebook, the most popular
When it comes to social media audiences, Facebook is undoubtedly the queen. It has 1.9 billion unique users per month and 75% of them spend 20 minutes or more on the network per day.
Facebook is a very important place for many brands, especially if they Colombia Mobile Phone Numbers Database to reach Millennials and Generation X (between 18 and 49 years old). The latter spend almost 7 hours a week on social media.
2# YouTube, the new television
YouTube’s audience figures are staggering: 1 billion users per month and 2 million video views per minute. Like Facebook, this network is most popular among users aged 18 to 49. As for gender composition, men slightly dominate (55%).
In short, YouTube is the network you need to boost your brand with audiovisual content. If you want to succeed here, partnering with influencers can be a good strategy.
3# Instagram, the fastest growing network
In recent years, Instagram has become a leading social media B TO C Database in terms of audience. Today, the Asia Mobile Number Example has 600 million unique users, the majority of whom are women. 38% of female and 26% of male Internet users are on this network. In addition, 90% of its users are under 35 years old.
Instagram has great potential to reach a young
modern and aesthetically-minded audience. 53% of its users already follow a brand and the network offers some very interesting advertising opportunities .
7 tips to differentiate yourself from other advertisers on Instagram
4# Twitter, young and male
For years, we have been accustomed to placing the blue bird network in second place, only surpassed by Facebook.
But today
Twitter has less weight in terms of global audience data: 317 million active users per month, of which 53% never post updates and who spend only an average of 2.7 minutes on the mobile application per day.
