We are finding more and more periods of the year when shops offer us discounts and special promotions.
Cyberclick success story
Invest in special promotions: Black Friday or Cyber Monday
One of the periods that has been most widely known in recent years
Black Friday
especially in the online commerce sector. This year, e-commerce in Spain has reached record sales figures during Black Friday week, even exceeding the forecast of around 15% improvement that Belize Mobile Phone Numbers Database expected. According to data from UNO, online sales have increased by an average of 35% compared to last year’s edition, and in large cities such as Madrid, Black Friday sales have even doubled in 2015.
But these are not just averages
We have been able to verify this in specific actions, especially in Social Ads campaigns. Ursulitas, a brand of medium-heeled shoes made in Spain, together with Cyberclick, made a special campaign during Black Friday week on Facebook in which its products enjoyed a discount of up to 30%.
If we compare the data
From any period with the Black Friday period, we will see that, with the same level of investment, sales volume was tripled and at the same time the CPA was reduced by up to three times . Some of the previous metrics such as CTR, impressions or the volume of traffic sent to the website remained in the same line as in previous periods, and yet the conversion to sales tripled.
Cyberclick success story
Is it profitable to invest resources in special promotions?
Cyberclick success story
Is it profitable to invest resources in special promotions?
Example of ads used during the campaign. Both are ads with a high BT Lists rate of 3.7% and 4.3%
How to work with different audience strategies
During this campaign, different audience strategies were worked on , and each of them was Buy Telemarketing contact list one type of creative or another; always showing some of their products. In this way.
One of the strategies with the best results
At this time of year is to focus campaigns on remarketing . To do this, it is important to create a good pixel structure on our website, analyzing each step of the purchase process and thus, being able to impact it with the right message .
