The mobile app market has already reached maturity, and users are ready for mobile marketing . To help you join this trend and boost your brand, today I want to tell you what mobile marketing is, what tools it uses, and how you can use it to get more conversions.
What is mobile marketing?
Mobile marketing is a set of techniques and formats for promoting products and services, using mobile devices as a communication tool.
What is mobile marketing?
Its main differentiation is that it manages to open a personal channel between the advertiser and its audience, since it offers great possibilities for customization.
In recent years, the popularization of smartphones has changed the Bahamas Mobile Phone Numbers Database we access information and, with it, our consumption habits. Thanks to this, a new way of understanding marketing has emerged , to the point that many authors consider mobile advertising to be a paradigm shift and not just an update.
Just a few years ago, mobile marketing
Was seen as a complement to other digital marketing strategies designed for desktop computers. But today, this trend has been reversed and mobile is king.
To better understand its importance
Just take a look at these data on the importance of mobile advertising in 2016 , according to IAB Spain:
9 out of 10 smartphone users have used it at some point in the purchasing process (especially those between 16 and 45 years old).
4 out of 10 have used mobile commerce
The main obstacles to purchasing from mobile devices BT Lists preferring a larger screen (61%) or lack of trust (33%).
The main tools of mobile marketing
Let’s take a look at the main mobile advertising tools and some How to Build Phone Number Example for integrating them into your strategy.
1# Mobile searches
Mobile search results are different from desktop search results, and Google has already announced its intention to make the mobile index the primary index in the near future. Therefore, it is essential to implement a specific SEO strategy for mobile.
When optimizing your website for mobile
Our patience is also more limited when it comes to mobile usage, so make sure you get good loading times.
And of course, prioritize responsive design and usability. Button size is very important.
