Last year, brands spent a total of $61 billion on impacting the people who live in these cities, and it is estimat that in 2019 the figure will reach $69 billion.
The 10 cities in the world with the most investment in advertising
I guess you want to know which cities these are. Here they are in descending order of contribution:
New York
London
Los Angeles
Jakarta
Tokyo
Shanghai
Manila
Beijing
Dallas
Houston
But if we look at the top 50 cities in terms
Advertising investment globally, they Argentina Mobile Phone Numbers Database for 27% of the total amount, and if we look at the top 250, they would account for 50%. In New York alone, companies spend 15 billion dollars to reach their potential consumers, and in Tokyo, 13 billion.
According to Jonathan Barnard
Zenith’s chief forecaster, population numbers, productivity and purchasing power are growing faster in cities than anywhere else. “This is why metropolises have become valuable investment locations for advertisers.”
Global investment in digital advertising
Global online advertising spending grew by 13% to reach the forecast €205 billion for 2017, according to How to Build Phone Number Example latest “ Advertising Expenditure Forecasts ” publish in March 2017. Online advertising will attract 36.9% of total advertising investment, up from 34% in 2016.
This is officially the first year
That advertisers have spent more money on B TO C Database advertising than on traditional TV advertising (a total of $192 billion).
Social media will surpass media in advertising investment in 2019
According to the same Zenith study, advertising investment in social networks is the one that is growing at a faster rate, with a growth of 51% in 2016 and is expected to continue growing at a rate of 20% year-on-year until 2019.
Advertisers are expect to spend $55 billion
On social media in 2019 , while traditional media spend will only be $50 billion. This will be the first year that digital advertising spend will outstrip traditional advertising .
It should be noted that when
We talk about investment in newspapers, we are referring to the traditional format, since digital newspapers are includ in the budget associat with internet media.
