Did you know that… 62% of users consider Twitter to be the fastest source of information? In Spain alone, this network has 8 million active users.
Twitter advertising allows you to reach this audience through promot tweets . These tweets are mark with a small symbol, but otherwise fit naturally into the tweeters’ timelines and can be repli to. Retweet, mark as favourites… In short, they behave like any other tweet. But with a much greater potential reach and with the possibility of adding visual elements through “cards” to increase conversion.
Benefits of Twitter advertising
To improve your results and ROI with Twitter ads, the first thing you ne is to America Cell Phone Number List clearly defin objectives . Depending on these, you can take advantage of the possibilities offer by its different types of campaigns:
Followers
This is the option you want if you’re looking to increase your audience, but don’t forget to interact with your new followers if you want them to keep their attention on you. In this case, the payment model is for each new follower.
Website clicks or conversions
This allows you to send traffic to the page of your choice on your website (remember to optimize your landing page for mobile!) and track metrics like downloads or purchases via conversion pixels.
If you choose this campaign type, you’ll pay per click
Interactions . If you are looking to generate buzz and notoriety, this is your best bet. In this case, you will pay for each user action: clicks, replies, retweets, likes…
App installs or interactions
Advertising on Twitter is a great tool to promote your app, as 85% of users use this network from mobile phones. Here you can choose between two payment models: for each visit to Google Play or Apple Store or, directly, for each download of the app.
Lead generation cards
Lead generation cards allow you to build a list of users interest in Recent Mobile Phone Number lead brand without ever leaving Twitter. Since leaving their name and email only takes a couple of clicks, it’s a great way to make it easy for them to grow your database. In this type of campaign, you’ll pay for each register user.
Video views
This advertising option is still in beta (by request) but is expect to be available to all advertisers soon. You can use it to integrate your video campaigns into Twitter and enjoy the benefits of this format. You pay every time the video is 100% visible in the user’s timeline and has been view for at least three seconds.
Custom
This is the most open campaign, as it does not have defin objectives and is paid for each user action. In general, it is not the most optimal, but it can work for those ads that do not fit the previous objectives.
